Changes are afoot at Butter London. Nonie Creme, the founder and creative director left the company in February (she promises to have something exciting to show in the near future. I'm hopeful). Butter London seems to be growing, though, and is now venturing into new territories with Lippy, a range of five lip glosses corresponding with existing shades of nail polish.
I tested Snog (a warm and almost coral-like version of hot pink) and Primrose Hill (very very pink, a cooler shade than the nail lacquer). The bad news is that I haven't seen such a sticky texture since the early days of Lancome Juicy Tubes. The good news is the intense pigment gives high coverage (almost like a liquid lipstick) and the stickiness helps it survive a snack or a drink, even if some of the shine is lost. Speaking of shine, Butter's Lippy glosses are like patent leather, for better and for worse. I like this high impact look, at least for evening. Do take note that I only tried the two darkest shades in the line. I don't know how the lighter ones fare in comparison. I wish, though, that some of Butter London's reds and plums were recreated as a lip gloss. I'd especially liked to see Queen Vic and Dahling get the treatment. Lippy glosses are pretty heavily scented, but do not contain parabens, petroleum, phthalates, sulphates, or bismuth.
Bottom Line: nice, as long as you can handle the stickiness. Wear your hair up.
Butter London Lippy Lipgloss ($17 each) are available from butterlondon.com (US only). The products were sent to me for review by the company.