1. An article in the NY Times tells us about four companies being charged by the FTC with deceptive marketing based on "unfounded promises" related to weight loss products. I was shocked to see that one of the four is L'Occitane:
The commission also charged L’Occitane, a retailer with more than 2,000 boutiques worldwide, with deceptive marketing on two skin creams, Almond Beautiful Shape and Almond Shaping Delight. L’Occitane trumpeted that the creams, which cost $44 to $48 for about seven ounces, could trim inches from a user’s body in four weeks, resulting in a “noticeably slimmer, trimmer you.”I wasn't aware that these products even existed. L'Occitane Almond range is pretty great and I usually have one of the creams or oils on hand, but a shaping lotion? Seriously? This is the stuff for late night infomercials, between dudes who shout at you to buy their all-in-one power tool and demonstrations for knives that slice metal while also doing the laundry. Maybe because I'm such a huge L'Occitane fan who spends hundreds of dollars with them every year I also feel disrespected and slightly betrayed. And no, L'Occitane's official statement below is not enough:
“As a result of the F.T.C. inquiry, L’Occitane has implemented a set of even more rigorous policies and procedures that will guide future clinical testing and ensure that our marketing and advertising comply with F.T.C. regulations and guidelines.”
2. On a much more positive note, Hakuhodo USA now has a blog . They only started it last month, but there's quite a bit great information there, and you can ask questions and interact with the nice people of Hakuhodo. I can't wait to read more.