The main reason I bought this Colourpop Puppy Love Eye Shadow is that all proceeds from the sale of “Puppy Love” are donated to Best Friends Animal Society and their NKLA effort to Save Them All. Of course, I do love (LOVE) the formula and concept of Colourpop (at least when it comes to eye shadows), and the color is a basic, no-brainer kind of thing that I've been reaching for regularly. So spending $5 on a made in the USA product that is useful and fully dedicated to charity was an easy decision. And honestly, I'd have probably bought the eye shadow even if it had come in chartreuse. Because puppies and charity.
Puppy Love is a soft skin-like peach with a smooth sheen. The people at Colourpop say it's a "pink & gold duo-chrome in a Pearlized finish". I don't get much of a duo-chrome effect on my skin (my lids are rather dark. for me it's a classic peach champagne color that brightens the lids instantly without looking "done". It's a pat-and-go item that requires nothing but a touch of mascara and maybe an eyeliner for polished yet utterly effortless look, Of course, one can integrate Puppy Love into an elaborate makeup look that would make Instagram proud. I pat it with my ring finger on the center of the lid to add some glow. The options are many and fun to explore.
Like most (all?) non-matte Colourpop eye shadows, Puppy Love benefits from a very thin layer of eye shadow primer (NARS has never failed me), and a finger application. Brushes tend to kick up a mess and dilute the color unevenly. So use your finger and don't forget to close the lid as tightly as humanly possible. The creamy putty texture is prone to drying otherwise.
Bottom Line: Not just for the love of puppies.
Colourpop Puppy Love Eye Shadow ($5, made in the USA) is only available from colourpop.com.
Photo used in the background is by Richard Avedon for Harper's Bazaar, 1952, from the gorgeous book American Fashion (Assouline, 2007).