Here's a fun treat that looks much more expensive than it actually is. Japanese brand DHC had released several new makeup items (see the blush/highlighter palettes) in pretty packaging, updated formulas, and great colors. The new Premium Lipstick GE are enriched with olive oil, macademia oil, oat kernel extract, vitamin A, and light-reflecting micro-pigments to make lips feel as good as they look, and they are, indeed, comfortable and pleasant to wear. A quick look at the ingredient list reveals that they also contain peanut oil, so that can be a major issue for some. On the other hand, these DHC lipsticks are fragrance and taste free, so that's a plus.
Wear time is average- the lipsticks are soft and hydrating, so eating or drinking a hot beverage make them fade quickly, but they survive several hours outdoors, and the darkest shades leave a stain behind. There's no shimmer and little to none glossiness, the finish is satiny and the overall look is pretty and effortless. As far as I can tell coverage varies between shades, with the darker ones appearing slightly more opaque, though none gives a full coverage.
The colors I tested are RS105 (semi-sheer rose) which looks natural and effortless in a barely-there way for pigmented lips, RS107, a luscious raspberry, and RD109, a red with berry leanings. These are pretty and classic colors with a wide appeal (there are three more colors in this line: a light pink, a beige, and an orange shade). These are everyday colors for me and would delight rose/red fans. The cute tubes don't hurt, either.
Bottom Line: more colors can make this lipstick range a real hit.
DHC Premium Lipstick GE ($19 each) can be ordered from dhccare.com. The products for this review were sent by PR.