I have no problem admitting that it was Lisa Eldridge's fault. The moment I finished watching her "Illuminated Blush Glow" video three weeks ago I immediately clicked to Glossier's website and ordered two tubes of the new Cloud Paint. While Lisa chose the color Puff for herself I had to consent that my coloring is different (a constant theme in my life: I do not look like Lisa E.) and picked Dusk (a peachy brown sunkissed color with a side of dulce de leche) and Haze (a classic berry). Who cares about the shade, though? I was utterly seduced by Lisa's promise of a "glossy expensive skin". Visions of the Hadid sisters and Rosie Huntington-Whitely were dancing around my head.
Glossier is a young American brand that has been taking over market share one product at a time. Sometimes it's incredibly successful, such as with their Boy Brow tinted gel (I just purchased my second tube), other times I don't really get it, as was the case with their original Balm Dotcom (I admit the name annoyed me even before I uncorked the tube), which seemed redundant.
But we're here for the liquid/gel blush in its cute paint tube. It's everything I hoped for. The texture is of a watery gel that threatens to burst out of the tube when you first open it (have makeup wipes within reach). Blended on skin the pigment appears natural and free of shimmer. It's semi-sheer but allows for some serious building up, one thin layer after another, and once set it does not meet until it's time to meet a good makeup remover.
The divine Lisa Eldridge has demonstrated application and blending Glossier's Cloud Paint with other face products: foundation, highlighters, and even concealers if you have a spot just where one is supposed to apply blush. The only thing I have to add is that the colors of the Cloud Paints can be mixed with each other to create more shades than the available four. It's a great product for spring, summer, and beyond. Glossier has definitely earned my respect with this one.
Bottom Line: I still don't look like Gigi Hadid, but my cheeks are glowing.
Glossier- Cloud Paint ($18, 10ml each, made in USA) is available from glossier.com.