I have a couple of new eye shadow loves that have won me over not because of some unique color but thanks to innovative and beautiful texture. Today we're looking at the Sheer Wisdom Serum Shadows from Butter London, a product I bought out of pure curiosity. I picked four of the six available colors (kipped the pink and the mauve), and have been reaching for them at a surprising frequency (All.The.Time).
The "serum" part is thanks to the liquid shadow's viscosity. It does look and fee serumy, as in not watery or lotiony. It has a bounce, just like some skincare items (it's makeup, not skincare, but the texture is different than say, Armani, Rouge Bunny Rouge, or YSL). The Sheer Wisdom Serums also go on the skin at first touch shockingly light and sheer, just like a serum you dot on the lid and then blend. The result is an incredibly versatile eye shadow. You can keep your application at minimum and create the most perfect and beautifully blended no makeup-look. Or you can add more and layer, using the wand to load the product and then your fingers and/or a MAC 217 to build it up and accentuate the lid, crease, or any other part. Butter London has created here a complete matte skin-like finish that is utterly foolproof. The colors are natural and neutral for maximum elegance, but the darker once are up to the task of a smoky eye.
Longevity is an all-day affair. There's no sheen to fade, just a sturdy and reliable pigment that looks fantastic and way more professional than the easy application suggest. You can do a one color look or go for all four together (a method that can take some time to accomplish because one tends to play with the wands and brushes and admire her faux pro-skills as she goes). Whatever you decide, the process is fun and the result is pretty.
The colors I got are:
Buttercream- a classic vanilla that works well under the brows or even to lighten the lid like a primer.
Sepia Tan- a light warm camel color that works well in the crease or as a solid all over lid color.
Driftwood- a gray-leaning taupe. Perfect.
Maplewood- a rich brown I love to use on the outer V.
Bottom Line: maybe I do need that Mauve Mist shade.
Butter London Sheer Wisdom Serum Shadow ($24 each, made in Italy) are available from Ulta.