Saturday, December 23, 2006

Urban Decay Eyeshadow Primer Potion

Or: 1000 Beauty Bloggers Can't Be Wrong

From the "How did I live without this until now?" department comes Urban Decay's Eyeshadow Primer Potion. I'm not a big primer user as it is, unless I'm going for the full face extravaganza, always trying to keep the goop amount on my face to a minimum (well, the beauty-obsessed equivalent of a minimum). Also, I always maintained that using great quality eye products (cream, shadows) makes eye primer an unnecessary item.

I was wrong. I mean, you don't have to use an eye primer, but the results that this little potion gives you are just too good to discard. The hype in the beauty blogs that surrounds this product is well justified. It makes eye makeup hold and last from early morning well into the night. Also, I think it makes eye shadows look better and brighter. It's something about the way the primed skin becomes a more accepting canvas to the brush you're using (speaking of which, there's an interesting discussion on going back to the old sponge applicators on Jack and Hill's beauty blog).

The only secret here is to figure out the right amount to use. I've found that the applicator (it's one of those sponge wands, like the ones that come with most lip glosses) tends to load a bit too much potion on the lids, so I've taken to even things out with my finger, after the initial application. Then, you need to give it a few seconds to set before brushing on the eye shadows. It adds about a minute to the time it takes to get ready, but the long lasting (and great looking) results are worth it.

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