I was at Ulta, browsing the It Cosmetics display and giving it suspicious looks as I'm prone to do with stuff that tends to be overhyped (and often sponsored) on YouTube. The I noticed two things about the Crème Gel Eye Liner: they had one called "Silk Taupe", and the box said "Made in Korea". Into the basket it went.
Let's get the "anti-aging" thing out of the way first. We're talking about an eyeliner. It goes just above the lash line. Even if it's chock-full of antioxidants and whatnots, how much anti-aging can it actually achieve? It's really nonsense, especially considering that the most effective ingredients for the purpose are various acids of the kind no one puts in a product that goes almost into the eyes. With that said, It Cosmetics' other claim of a waterproof consistency is bang on. As soon as it sets, the eyeliner will not budge, and you need to soak it off with an oil or dual-phase cleanser to remove it. I usually start with Bioderma and then take off the rest of the debris with my oil cleanser, to make sure nothing is left among the lashes.
Application is easy and smooth as promised. The gel-cream is pliable and work well with every brush I've tried. It goes on, stays put, and whatever the "peptide lash serum" they use is, it feels nice. The color can fade a little during the day and appear paler, but since the one I bought (so far) is Silk Taupe that I designated for softer looks, it's not much of an issue. Id love to hear how the black one fares if any of you have it. Of course, I'm also considering Midnight Navy (though one look at my eyeliner collection informed me that I really don't need it).
Silk Taupe is more of a muted brown, a soft and very beautiful color. I love using this kind of shades when doing a heavier than normal line. Using a white primer underneath brings out the taupiness, and I like that it dries down into a matte finish that goes so well with seasonal browns and rust shades. Longevity, as I mentioned, is phenomenal.
Bottom Line: Fabulous.
It Cosmetics Silk Taupe Liner Love Waterproof Anti-Aging Crème Gel Eye Liner ($24, made in Korea) is available at Ulta.