Tuesday, January 19, 2016

It Cosmetics Midnight Navy & Rich Plum Liner Love Waterproof Anti-Aging Crème Gel Eye Liner

This was a no-brainer. I already had an It Cosmetics in Silk Taupe and planned to get more colors. When b-Glowing had them for 60% off I was delighted to get Midnight Navy and Rich Plum. After all, I'd pay full retail price for these smooth waterproof eyeliners.

Everything I said last month about It Cosmetics Silk Taupe still stands:

  • The anti-aging claim is ridiculous.
  • The eyeliners are, indeed, waterproof and everything-proof.
  • Application is a dream with any eyeliner brush.
  • The finish is beautiful and matte, pigment intensity is top-notch
  • Removal takes an oil formula and a little patience.
  • This is one of the best gel liners I've tried.
The colors are named aptly. Midnight Navy is a sapphire blue that is far enough from black to be noticed. It's slightly less navy, really, and more of a royal while still being navy-ish. Rich Plum is a nice take on purple. with some reddish brown tones. They're beautiful, and while not absolutely  unique, none of the other eyeliner gel/creams I currently have is exactly like either one of  them. Or so I tell myself.

Bottom Line: Worth it even at full price.

It Cosmetics Midnight Navy & Rich Plum  Liner Love Waterproof Anti-Aging Crème Gel Eye Liner ($24 each, made in Korea) are available at Ulta.


  1. I have and love Rich Plum, and It Cosmetics are wonderful, very much a rabbit-hole at Ulta for me.

    1. I'm slowly adding more and more It cosmetics products. A lipstick review coming soon.


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