Here's another review that practically writes itself. Shiseido has added an impressive number of new colors to their much-loved Shimmering Cream Eye Color range. My personal wishlist includes at least five more shades, but I've been good and only gotten this one as a start, BR727 Fog.
Upon first glance Fog appears on the gray side of things, but there's a reason Shiseido's numbering system has it listed as a BR (brown family). The color is incredibly complex and changes with the light and the movement of the lid. I find that applying with a finger and blending the edges with a brush gives me the best results, as a color-packing brush doesn't conform perfectly to the eye contour. But it's a matter of preference, technique, brush, and mood.
The important thing is that the formula of Shiseido Shimmering cream shadows is incredibly light, quick to set, and keeps its vitality all day long. Since Fog is such a sophisticated neutral I find it a great every day color, despite the glimmering effect (even just a dab at the center of your lid will do wonders). Primer is not utterly necessary, but you know me: I'm a purist. It's one of those colors and products that lend themselves to a swipe-and-go application, perfect on an early morning or when you really can't be too bothered. The result is always more polished than just about anything else you could do.
Bottom Line: which one will be next?
Shiseido BR 727 Fog Shimmering Cream Eye Color ($25) is available at the counters and online.