Bite Beauty Agave Lip Masks are not a new product. In fact, this was a repurchase, since I finished 0.5 oz tube of the original formula. I keep lip balms and treatments all over the house and in every purse and use them often, which so far this winter has resulted in various empty pots and tubes, and no lip cracking. Not even once. The one from Bite is definitely one of the reasons, so I decided to get both the regular one again as well as the red Smashed, hoping for a spectacular tinted lip treatment that will provide enough color.
The main reason Bite's Agave lip masks are so effective is that the ingredient is lanolin, the same stuff that's sold in 7 and 8 oz tubs for peanuts. Bite Beauty took the lanolin and improved its texture to make it less waxy, enriched it with some antioxidants and other good-for-you natural materials, and probably most important to many: got rid of the smell. Now, personally I don't mind the slightly animalic natural smell of pure lanolin. I find it slightly... goaty and warm. But neither the massive tubs nor the smaller tubes of branded Lansinoh (yes, the stuff they sell for nursing mothers) are exactly purse material, and I'm shallow enough to like the more cosmetic packaging of Bite Beauty's masks.
A word about the "mask" thing: this product can be used in various ways: as a simple lip balm to slather on throughout the day as needed, as a pre-makeup treatment, as well as in an extra thick layer that you leave on and then wipe off the excess, like a mask. The product tastes vanillic and slightly sweet, and is pleasant without being overwhelming or lipdticky in scent. Bite Beauty used to make the point that their lip products are made with all food-grade ingredients. They still call it "good enough to eat", but are less pushy with this claim, as we can all read and understand listed ingredients. Snark aside, this is a quality product that has be serving me well.
As for the red-tinted Smashed, I hoped for more color. As it stands, since my lips are naturally dark, the difference between Smashed and the sheer one is negligible. I don't look like I'm wearing a red gloss, and even when I tried swatching it on my hand, almost no pigment showed up, so basically, these are two tubes of nice clear balm.
Lanolin* (Pharma Grade), Castor Seed Oil*, Shea Butter*, Glyceryl Rosinate*, Blue Agave Nectar**, Olive Oil Unsaponifiables*, Beeswax**, Flavor (Aroma), Monk Fruit Extract*, Vanilla Extract*,Carnauba Wax*, Hydrogenated Castor Oil *, Trans-Resveratrol*, Sunflower Seed Oil**, Grape Seed Extract**, Tocopherol *, Honeysuckle Flower Extract, Jojoba Seed Oil*, Red 7 Lake (Ci 15850).
Lanolin* (medical grade), Castor Seed Oil**, Organic blue agave nectar**, Olive Oil Unsaponifiables*, Organic Beeswax**, Flavor, Vanillin, Monk Fruit*, Vanilla Extract*, Carnauba Wax*, Trans-Resveratrol*, Grape oil*, Tocopherol acetate*, Honeysuckle Flower Extract Jojoba Seed Oil*.
Bottom Line: Overpriced for what it is, yet too convenient to ignore. And it works.
Bite Beauty Agave Lip Mask- Smashed & Original ($26 each, made in Canada) are available at Sephora.