Not a new one, but perfect for the season and any casual day. Jean Queen by Lipstick Queen is a sheer rose color that functions almost like a lip balm but gives a surprisingly saturated look. The swatch above is of a single swipe, which makes it a very satisfying little thing. It's perfect on the go, because the sheer formula is very forgiving and doesn't require a liner or a brush. Still, there's more than enough pigment for said casual look. You can build it a bit, but I wouldn't recommend applying more than two coats because of the very balmy texture.
Obviously, you don't buy Jean Queen for longevity. Lipstick Queen creator, Poppy King, has other options for that. Jean Queen is just a simple good lipstick that can go from the beach to a date night, and give you both color and a "good for you" feeling. The lipstick is unscented, not shimmery, and not sticky. It's hard to ask for more.
Bottom Line: A permanent resident of my purse.
Lipstick Queen- Jean Queen ($22, made in USA) is available from Barneys, Nordstrom, and Ulta, as well as directly from the company.