Looks like the good people at Lancôme have read last month's NY Times article about American women and our overuse of makeup (which personally I think was BS, but that's not the point), and decided to turn it into a marketing strategy.
If you look at the actual products, most of them are lovely and look like things I'd like to try. Especially the new Artliner in Starshower- a color that looks like it was made for me, and the Juicy Tube in Ablaze. But not all of that stuff together. It can't fit on one face without appearing suspiciously 80s. Who wants to look like that?