Wednesday, September 17, 2008

Smashbox Bionic Mascara



It sometimes seems like mascara is the most dramatic makeup item one can have. The names, the brushes, the promises... In reality, mascara is paint for eyelashes, usually with added tiny particles. Not exactly the stuff of dreams, despite what the ads are trying to tell you. Still, some of the new mascaras are trying a bit harder, even if they aren't nearly as revolutionary as they'd like us to think.

The Bionic Mascara from Smashbox is certainly nothing new. It's not the great lash deliverance. A regular brush, a regular formula (beeswax, silk protein, wheat protein) and a black color that is not too glossy.It's decent enough, even though when it comes to length I needed several coats before it came close to my everyday staple, Clinique High Impact. It doesn't curl and doesn't hold a curl very well, which for me is a big flaw. It also made my lash feel too crisp for comfort.

What I do like is the minimal clumping (none, really, as long as I wipe the brush) and absolutely no smearing and cooning. Every bit of paint remains on the lashes until I come after it with Bi-Facil (the Almay pads also work, but require more work).

Bottom line: In the category of under $20 this is a decent option, but not as good as the $14 High Impact mascara from Clinique.

Smashbox Bionic Mascara ($19) is available from Sephora, Nordstrom, Ulta, Beauty.com and the company's web site. I got a sample as a GWP.
Images: The original Bionic Woman from somewhere on the web, the mascara from Smashbox.com.

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