Created by Ralph Lauren Fragrances' Linda Kramer in collaboration with Olivier Gillotin and Jim Krivda of Givaudan, the "wild fruity floral" fragrance has top notes of pink peppercorn, watermelon and wild strawberry; middle notes of cherry blossom, red rose pedal and sheer jasmine, and base notes of amber, sandalwood and musk.
The image above is the one we'll see in Ralph Wild ads. The target demographic is between the ages of 15 and 25.
I thought we all could use a reminder about the classic Ralph Lauren scents, Safari (now discontinued) and Lauren (reformulated and stripped from its soul):
Images: WWD, Okadi and Images de Parfums