The company will stop selling its Fendi Palazzo women’s fragrance, which it introduced in 2007, due to sales that “while encouraging, didn’t meet expectations” in 2008, stated Gabriella Scarpa, country general manager for LVMH Perfumes and Cosmetics in Italy. At the time of its introduction, industry sources estimated Palazzo would ring up $50 million in global retail revenues during its first year on counter.
Palazzo, a scent with a nice top and a drydown out of a laundromat, joins the older (and better) Fendi fragrances that were sent to the great perfume counter in the sky in 2005, after LVMH acquired the license from YSL Beauté division . I've already reviewed the gorgeous (and cult favorite) Theorema, so today in honor of the deceased line we can talk of the original Fendi from 1985.
Like other 1985 releases, Dior Poison and CK Obsession, Fendi is big Big BIG, complete with mall hair and a power suit. Back then it was meant to evoke luxurious femininity (there was something about fur coats in the publicity material, but I'm not the right person to comment about that). Nowadays it mostly calls to mind an era when various perfumes battled over control of small spaces. In a way, you can blame Fendi for the disturbance in the force that brought upon us the following decade of Seinfeldian scents that smell of nothing.
But back to Fendi. While obviously not of this time (a polite way to say dated), and something to be taken in small doses, this is a beautiful spicy chypre, chock-full of oakmoss and labdanum. It's rich, deep and has a bite you either love or hate. It's also extremely recognizable and has an assertive sillage, as I discovered a couple of years ago when I was asked at the post office if I was wearing Fendi. I've been saving it to open spaces and one spray a day ever since.
Very often when I (or other American bloggers) write about a discontinued scent we get comments from readers in Europe telling us they can still buy it in their local stores. Sometimes it's a case of different markets, but more often than not, the scent is no longer manufactured, but unlike the US, Europe does not believe in discounters, which is where leftover stock is directed here, to be purchased online. Instead, they keep the bottles on the shelves (usually fully priced) until every last one is sold.
I bought a bottle of the eau de parfum for a song back when I first heard it was a goner. It's still available online, but mostly in EDT form and usually well under $50.