Thursday, September 27, 2007

Another Sign of Fall


That would be Barneys GWP event, titles "Love Yourself.

You know the drill. You go on a shopping spree, spend $175 on fragrance and/or cosmetics and in return they give you the little bag full of samples you see in the picture. It runs now both in store and online, but the only problem is that nowhere in the newsletter or on the website do they list what exactly is in the goody bag. Some, like a sample of Kai perfume, are pretty obvious. Others- not so much. Actually, the web site has absolutely no mention of this GWP, not even when you check out. I've gone through the whole ordering process, up until the "click to confirm your order", and it doesn't say there's a gift in my future. Must be an honor system. Or faith.

Since I'm already ranting about Barneys web site, let me just say that their online beauty department is a disgrace. Poor presentation and navigation, questionable information architecture, and to top it off: No color swatches. At all. They must underestimate the importance of online shopping (and researching) to their business, but in 2007 this is not a good excuse. They need an e-business pro on their team.

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