"What would possess a brand to destroy its own marvelous creation, to ask
its perfumer to take a hatchet and hack out a flanker...
...The answer is, of course, money. You put cheaper raw materials in the limited editions than in the original, which lowers your costs and gives you a quick profit bump, and you sell that cheaper product on the back of your quality brand."
The entire NY Times article by scent critic Chandler Burr is a must-read for anyone and everyone who has ever bought a mainstream perfume from a luxury or designer brand. It answers the question I keep getting from people who have accidently stumbled upon this blog while trying to google and find out what has happened to their favorite scents and why they no longer like anything they sniff at Sephora or Macy's.