Thursday, April 09, 2009

Barneys Co-Op Is Creative


This is what I found in my email this morning (click for full effect).

What is that and why am I supposed to want any of it? Can someone please tell me what I'm missing here? Is that makeup? Prosthetic eyebrows? I actually clicked and browsed the entire catalog, where I could see more of the same, but this photo (the front cover of their mailer) was the scariest. I guess looking good no longer sells clothes.

The ridiculous rolled/cuffed shorts on the right are nowhere to be found on the website, though. Maybe the "What Not To Wear" people got to them first.

13 comments:

  1. Sometimes, I think the whole point of the fashion industry is to point out how beautiful the models actually are, but styling them in such a horrible way that only the truly beautiful could actually survive wearning such an ugly look.

    Same thing goes for makeup--I for one, don't want to look like a freak and can't look like one because I've got a serious, grownup job!!

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  2. The shock factor again...how original!

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  3. I think the fashion industry no longer has any idea how to get consumers to part with their cash like it's 1999, so they're just tossing sh*t out there, hoping (praying!) something might stick.

    This look, at least, got you talking -- you know, negative attention is better than no attention at all, yada yada.

    I received the same email this morning and instantly hit "delete".

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  4. I thought it was a spoof of Lohan and Ronson. It's just a guess, though.

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  5. Oh dear -those are seriously fugly. Both of them should be sent off to "What Not To Wear" post haste!

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  6. Jamilla, it is a freaky look. I can't wrap my mind around the thought process that ends up with this marketing approach. I guess we still buy fashion to look pretty, so maybe we're the freaks...

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  7. Helg, you're right. The question is if this approach sells clothes (or makeup). And if it does, why (and what's wrong with us)?

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  8. Nathan, yes, it got me and all of us talking. So if that was the purpose, I guess they were right. As far as I remember, Barneys are in dire straits these days. Judging from this, they deserve it.

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  9. Dain, it's funny- my husband said the same thing. It didn't occur to me at the time, but you might be right. Because everyone wants to have the SamRo look.

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  10. Flora, I had the same thought: What Would Stacy Say?

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  11. Barny's Co-op is an amazing store. I used to live around the corner from it and I was always peeking in for a little something. The catalog, however, well...I don't get what they were going for here. But, I can tell you the store is incredibly popular with the fashion crowd in NYC where it's located (in SoHo to be exact).

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  12. MT, I definitely agree that the catalog is seriously misrepresenting the store. There's a BCO store five minutes away from where I live and I really like their denim selection. The accessories department could use some work.

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  13. i really like the catalog! looks different.

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