Most of you are probably on Lancome's mailing list, so you already received the invitation to "become a VIP" and pre-order the Lancome Show Collection By Alber Elbaz. There've been teasers in previous weeks and a lot of hype and excitement around the line that promised to offer shades from the existing range and a few new or reworked ones. Apparently, at least in the reservation period before the collection ships on June 15, only 200 pieces are available every day (as of writing this there are supposedly 60 more pieces available, though the palettes seem to have been sold out).
My first problem is with this artificial hype/scarcity. It's not that Lancome can't take your order just yet. They just don't want to do it. Does it really make the first lucky 200 each day feel more special? Will missing on the palette today make you rush to the website again tomorrow? I'm a bit put off by it, to be honest. The other issue are the products themselves. We knew that there'll be repackaging of items from the permanent line and that's actually not a bad idea. Instead of a limited edition color that one adores but runs out you can get a favorite palette in the special Alber Elbaz packaging. I just wish that it was something more imaginative than the Color Design All-In-One 5 Shadow & Liner Palettes the ones in Lancome's Alber Elbaz collection are Taupe Crazed, Mint Jolie, Midnight Rush and Rose Coquette. A couple of them have been removed on Lancome website from the regular line but they're available at Sephora. I wasn't crazy about these palettes when they first came out and I'd prefered the Alber Elbaz palettes to be a "select your own" of the Color Design singles, if not a completely new and original combination/product.
What do you think? Did you buy anything? Are you planning a purchase? Are you still excited about this collection?