The fact is that the original version of Trésor dating from the 1950s has been lost and forgotten long before Lancome commissioned Ms. Grosjman to create the new rose-apricot monstrosity. I was lucky to find a half full bottle of the old juice and reckless enough to buy it unsniffed, despite my utter dislike of the new one. That's my version of living dangerously. Or maybe not- I have yet to come across a fine fragrance from the fifties I don't like (and, yes, back then Lancome used to produce truly fine fragrances).
I was right. Despite the faded and musty top notes and a general rosiness, vintage Trésor is a beautiful, elegant perfume. It's as femme as it gets in that familiar 1950s way that is never too sweet and comes complete with uncomfortable lingerie and a worn black leather purse that has a metallic clasp and frame. You can actually smell that purse in the leathery drydown. It's a bit animalic, but not too much as to scare people or even hint that the girdled and gartered wearer is anything but a lady.
The shape of my bottle hints that it dates from the 1960s. It doesn't mention concentration, but the scent doesn't hold for more than 2-3 hours, so I suspect it's an EDT or an EDC. I don't mind reapplying, because it's such a pleasure to wear it once I get to the perfume's core. I could probably be more heavy handed with it- it's quite rare, but these treasures should be fully enjoyed as long as they are around.
Vintage Lancome ads: okadi.com and paperpursuits.com.