Let's take another trip back in time through old perfume ads (see also this one). The one above is obviously not that old. Model Shalom Harlow was the face of Shalimar in 1998-1999. Still, it looks from a different era. Perhaps because of the classic Guerlain bottle.
Parfum d'Hermes, 1985 was ready to tangle you with its ribbons (I'm seriously butchering the translation, I know). Hermes has recently standardized their bottles into the classic Caleche style, and Parfum d'Hermes is no longer in production, and its younger sibling, Rouge d'Hermes, has been reformulated at some point. Too bad.
The more famous Miss Dior ads are the classic ones by Rene Gruau, but how lovely is this one from 1977?
Who's more qualified than Cristobal Balenciaga himself to sell his Le Dix perfume?
Less mysterious but oh so pretty, Blue Grass by Elizabeth Arden in a 1967 ad. I haven't smelled the perfume in ages, but this imagery makes me want to go hunt a vintage bottle.
The only Bourjois perfume I've tried is the classic Soir de Paris. Is anyone familiar with Endearing?
Back to Guerlain. I'm trying to remember if there ever was a non-blonde Chamade model. This one is Christine Bloster, probably in the mid 80s.
Chanel Eau de Cologne was actually around before the Les Exclusifs version. This elegant ad is from 1947.
And in a sharp contrast, one of the iconic images from my childhood: Charlie. I can still conjure the scent even though I haven't actually been anywhere near it in more than twenty years.
Another throwback to my childhood, my mother's Chloe. I wear the masculine Lagerfeld on the right.
Two Coty classics: Chypre and Paris in gorgeous Lalique bottles. Ads from the 1930s.
Corday perfumes. I'm kind of on a mission to find these bottles. The only one I have is L'Ardente Nuit.
Fath de Fath, 1957. A real gem.
Shalimar, again, in a 1927 art deco ad.
More art deco: Houbigant, 1930. I'd remodel my bedroom after this bottle and box.
Back to the 80s, this Paco Rabanne ad cracks me up. You'd never see a bespectacled and fully clothed male model in a perfume ad today, and that's a shame. And didn't I date a guy who looked like that somewhere around 1991?
I thought I knew everything about Piguet perfumes. But Dingo? DINGO? It's a 1946 ad and I'm guessing the dingo didn't live to see the 50s. Still, I'd sell a soul and some internal organs for a bottle of what may be a lost Germaine Cellier creation.
The last one is not a perfume ad, but I love the classic Dior bottle (looks like Miss Dior in eau de cologne concentration. I have one just like this) in this 1972 hair spray advertising.
All images via hprints.com, myvintagevogue.com and topmodelsoftheworld.com.