It's no secret that most (all?) magazines are struggling. Vogue has done very little to remain relevant in recent years. As a matter of fact, the most publicity it probably got was when Meryl Streep donned a pair of Manolos to play Miranda Priestly, a character based on Anna Wintour in The Devil Wears Prada. Then came another movie. This time a documentary, The September Issue, which has brought to the public's attention that Vogue is more than Wintour and Andre Leon Talley with their society obsession and celeb anti-culture. The movie allowed Grace Coddington, Vogue's wonderful creative director, emerge and shine from behind her boss' tiresome bob with her dry sense of humour and dry red hair.
It looks like someone in Vogue's PR department has been paying attention, which explains the email I and other subscribers got yesterday. The message, titled "What's Your Story" was signed by Grace Coddington and featured the above picture (photographed by Didier Malige) as well as a longish blurb in which Coddington told about her Welsh childhood and how Vogue has inspired her dreams and made her move to London and become a model. Apparently, the magazine is finally trying to engage readers and urges us to send them our own personal Vogue stories, promising that the best ones would be published in the April issue.
You know what? I'm sending them mine. After all, who can resist either one of the faces in the photo?