Having amassed a serious stash of Too Faced's Shadow Insurance primer samples (Sephora seems to be giving them out left and right) has proven to be a good thing during the month or so of packing, moving, unpacking and reorganizing. I had a very small arsenal of fool proof, low maintenance makeup items in my smallest makeup bag and mostly lived on that for several weeks. The tiny Shadow Insurance tubes were very convenient throughout the process.
The eye makeup products I carried with me were some of the top performers: Le Metier de Beaute eyeliner and Nude eyeshadow, Edward Bess (Dusk) and Chanel (Le Bronze) single eye shadows. These are items that need very little help, so the Too Faced primer merely helped them stay on and look fresh from morning till night while running around and doing all the messy work that goes with moving house. Then life went back to normal, my makeup arsenal of unusual size neatly organized in a new storage system and I started testing new stuff as well as wearing all my other beloved colors.
That was when I realized that while Shadow Insurance has a similar texture and feel on the lid to Urban Decay Potion Primer, it doesn't always deliver. Eye shadows with crumblier textures, some cream eye shadows and even some eye liners don't last quite as long as they do when applied over UDPP, and they often lose some of their sheen or vividness after 6 hours, which never happens with Urban Decay.
Bottom line: Not all primers are created equal.
Too Faced Shadow Insurance Eye Shadow Primer ($17) is available from Sephora, which is where I got all the samples.
Photo: Blank Canvas from retrospectivemediajournal.com