Tuesday, July 22, 2014

Coming Soon From Hourglass: 1.5mm Mechanical Gel Eye Liner

Fall 2014 is shaping up to be a great season for eyeliners ( I already bought some from Lancome, NARS, and Laura Mercier. Reviews soon). Now Hourglass is joining the fun with a gel formula in a mechanical pencil. A very very thin mechanical pencil (hence the 1.5mm). From the press release the new Hourglass liner seems to be a true hybrid: not a gel-like pencil, but a real gel inside a pencil-like applicator that holds enough product for a 17 to 20 uses. This is not a lot, which I guess is why the mechanical eyeliner will also be offered in packages of three units ($45) as well as a single ($16. The latter only at Sephora and hourglasscosmetics.com.). Right now the only shade will be Obsidian (black). I'll sacrifice a virgin for a navy version.

Release date: Today on HourglassCosmetics.com. It will launch on Sephora.com on July 29 and in all stores on August 15.

1 comment:

  1. Ahh, the magical words…. Hourglass and Gel liner. I can't wait to see all the colors!


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