The newest lipstick formula from Shiseido, Shimmering Rouge, is a lovely gloss-like lipstick that gives sheer but pigmented coverage (at least in the darker colors, I didn't test any of the nudes). Shimmering Rouge has tiny shiny particles that reflect the light beautifully but do not actually appear on the lips as glitter while the lipstick is fully on (there is left over shimmer once it wears off, so you really need to reapply). This is the most moisturizing and comfortable to wear out of all the Shiseido lipstick I own and has a spring/summer feel to it.
While at the Bergdorf Goodman Shiseido counter I was looking at the more subtle shades but didn't fall in love until I tried the somewhat menacing Iron Maiden RS308. I thought it would be too cool, too purple and unnatural, but was surprised to discover how well this true rose color works on my lips. Since the formula is sheer, if you have pigmented lips it lets your natural color show through enough to make Shimmering Rouge very wearable, even in this shade. If you're fair, the swatch on my deathly pale wrist (I was still sick when I took the pictures) should show you a good approximation on how the color of Iron Maiden RS308 would look on your lips.
Bottom Line: Love. Would be happy with more color options.
Shiseido Shimmering Rouge Lipstick ($25) is available now from most decent department stores.
All photos are mine.