Since it came out in 1999, Dior J'Adore has become more or less a mainstream classic, at least as far as popularity and iconic imagery are concerned. I don't think J'Adore was the first of the shampoo-smelling fragrances, but it made such an impact that the perfume, its clones and spawns seem to be everywhere ever since.
J'Adore smells peachy, floral and pretty except for some shrillness in the opening. It bursts out of the sprayer with the confidence and determination of a prom queen, and states it claim on the skin with a massive rose-jasmine that smell spectacularly fake. It's not bad by any mean, and compared to J'Adore's contemporary Chanel Allure, I can't even call this Dior perfume heavy-handed. I'd much rather have people around me smell of J'Adore than of nothing (or of Allure, for that matter), but I can't say that I enjoy wearing it myself.
According to Tania Sanchez in The Guide, J'Adore has undergone a noticeable reformulation:
"I use the past tense because things have changed, perhaps because LVMH no longer simply buys the finished perfume oil from Givaudan but now makes part of it in-house, ..."I never wore J'Adore when it first came out (I think my sister did at some point) and never felt the urge. I remember thinking it was in the same category of Lancome Poeme which I used to wear and liked much better, probably because it's sweeter and ambery. In this regard, J'Adore is probably classier and more refined, even in its newer incarnation.
It's obvious that the people at Dior consider it a modern classic. They've rebranded J'Adore with Charlize Theron as it face, created the famous commercial where we can see other iconic blondes clutching the bottle. They can try as much as they want, but J'Adore isn't Miss Dior (the original, not the rebottled Miss Dior Cherie). J'Adore doesn't smell as expensive as the various ads try to convince us. It's too smiley and too safe, which maybe is the whole point.
Notes: ivy leaves, champaca flower, mandarin, rose, orchid, violet, plum, blackberry, musk, wood.
Dior- J'Adore ($70, 1oz EDP) is available from department stores, Sephora and other perfume sellers.