I fully admit that my initial purchase of Marc Jacobs Beauty Magic Marc'er Precision Pen in Blacquer was mostly in the name of science and beauty blogging; the whole "I try stuff so you don't have to" thing. You may remember that when I first reported on this line, Marc Jacobs Beauty, the WWD article I quoted was more annoying than enticing. But I was curious enough about the eyeliner pen that promised to be the blackest one on the market, so I had to try.
Marc Jacobs Beauty Magic Marc'er Precision Pen in Blacquer is, indeed, incredibly black and lacquered. It's quite wet, at least when brand new, but sets immediately and stays put. The felt tip is of average length and thickness, not the easiest to control, perhaps, but definitely among the best. You'll need a hard working eye makeup remover to clean up, one of the duo-phase liquids on the market, because water-based cleansers are not going to cut it.
As for the "blackest black" promise, I'd say Marc Jacobs has delivered. It's not the only ultra black liquid on the market, but it ranks among the best ones out there, as you can see in the swatches. I apologize for the wonkiness of the lines. I tried to use a ruler, but it got pretty messy so I had to erase everything and start over doing it free-hand style. The eyeliners I compared are all of the felt tip kind. A couple of them are a bit older or more heavily used, but all were purchased, gifted or sent by PR in the last 12 months. I also listed the country of manufacture for each one. It's interesting to note that most impressive ones are made in Japan, including this new Marc Jacobs Magic Marc'er Precision Pen:
1. Lancome Artliner (USA)
2. Hourglass Script (Japan)
3. Le Metier de Beaute (like all LMdB products, the country of origin is a total mystery. The Moon, maybe).
4. Marc Jacobs (Japan)
5. Smashbox (Japan)
6. Rouge Bunny Rouge (Italy)
7. YSL Shocking (Germany)
8. NARS (Japan)
9. Giorgio Armani (Italy).
Bottom Line: a good buy.
Marc Jacobs Beauty Magic Marc'er Precision Pen- Blacquer ($30) is exclusive to Sephora.