The Irish designer has been collaborating with mass market retailers for a while now. There was an Orla Kiely for Uniqlo collection that sold out almost instantly (I think items still pop up on eBay), and now there's an adorable Orla Kiely packaging for Method household products. I don't mind it-- I like Method well enough and it makes sense to recycle the bottles. What I'm really not sure about is designer lines for Target, which is the latest project, despite the cute drinking glasses that would look adorable holding makeup brushes.
There was a celeb-laden preview party (Alexa Chung and Karen Elson were there), and who doesn't like the Orla Kiley iPhone covers and other little accessories? I'll tell you who: she who tries to avoid Target in general other than for buying cat litter and looks with suspicion at the masses of cheap Made In China items with Isaac Mizrahi labels. I've always been of two minds about these things. Why shouldn't there be well-designed and affordable clothes and accessories that are easily available for everyone and anyone? But the reality of high-end designers who put their names (hence their seal of approval) on mass-produced, cheaply made schmata, reek of greed and disrespect for their natural clientele. You know, the people who look for high quality and exquisite design and are willing to pay for it. Remember what followed the Anya Hindmarch for Target?
Personally, just as I didn't stand in line to buy Proenza Schouler for Target line, I think I'll skip these Orla Kiely accessories. It will also make me think twice before I buy another scarf from the designer.
What say you? Am I missing the point here? How do you feel about top designers who put their labels on these lines?