Tom Ford Beauty, a makeup line carrying the name of the designer and supposedly curated/art directed/envisioned by him was announced a few months ago to much excitement from Ford's fans and makeup enthusiasts everywhere. Like many, I was intrigued and seduced by the promo photos that were released at that time and made plans to shop my heart out as soon as the Tom Ford collection comes out. When Bergdorf Goodman sent the email last week announcing the line is available for pre-order I clicked there as fast as my fingers could.
It's Sunday night and I have yet to place an order.
I'm not saying I won't buy anything. I'm just uncomfortable with it right now.
There are rumors and stories floating around concerning Tom Ford's actual involvement in the brand that carries his name. Tom Ford Beauty is an Estee Lauder-owned company, and they're the ones calling the shots. Various Lauder companies produce some of my favorite makeup items so seeing them branching out and creating a top luxury brand is definitely interesting. Many of you know me. I love my luxury products and I buy them whenever I feel they're worth it because I appreciate the extra care and quality put into many of them: unique concepts, exquisite textures, outstanding colors and packaging.
Is Tom Ford Beauty on its jaw-dropping prices really all that? Perhaps it is. I hope so. Some of the original Private Blend lipsticks (in the white packaging, now discontinued) were among the best I've tested. But I'll wait until I can see more in person, because at $78 for an eye shadow quad (compare with the $59 Guerlain) and makeup brushes that are priced at Hakuhodo S100 series level (the flagship range) and above, it better be breathtaking and made of awesome.
My biggest problem, though, is something relatively silly. Ever since the first promo pictures arrived I've been lusting after the chocolate brown nail polish. I quickly scrolled down on Bergdorf Goodman website to find it. There it was, gorgeous and sexy. But also named 'Bitter Bitch'. I don't know about you, but I find this a lot more offensive than any silly hyper-sexualized names (hello, Francois Nars, how are you doing?). I'm not here to be insulted by my nail polish or any other inanimate objects.
What say you? Did you order anything yet? Are you going to? How do you feel about a $45 lip gloss named 'Lost Cherry"? Please comment and share your thoughts.
All photos of Tom Ford Beauty: Bergdorf Goodman.