As a devotee of Bioderma (Créaline H2O - Ultra-Mild Non-Rinse Face and Eyes Cleanser, I use it to remove my makeup before I do a deeper cleansing), the one annoying issue is that it's not readily available on US shelves. A makeup remover is a basic essential and having to monitor my inventory and order online is not the best solution ever. Enter NARS Makeup Removing Water.
I've been using NARS Makeup Removing Water for several weeks now, some nights testing it on half my face against Bioderma on the other half and I can't see a difference in performance. The texture and feel on skin is the same; I soak a cotton pad with the NARS Makeup Removing Water the same way I do with Bioderma, let rest on my eyelids for 30-seconds to a minute and wipes away all traces of makeup, including mascara (I don't use watreproof, so can't comment on that). Even the most stubborn eyeliners such as Armani or YSL melt away after a nice soaking without rubbing. The no rubbing thing is huge for those of us with sensitive eyes.
NARS Makeup Removing Water takes off my foundation and everything I layer on top of it with just two rounds (the second one is more for debris and leftovers). I tested the performance by using a toner afterwords, and just like with Biodrema- nothing was left on my face. And, of course, just as promised, it's soap, oil and alcohol-free, so my skin is very happy with the results. It's the opposite idea of the vintage photos you see above (found somewhere online ages ago, I lost the source)-- this is as gentle a product as they come, so anything else you do after is not affected.
Bottom Line: excellent.
NARS Makeup Removing Water ($28. The same price as the 250 ml Bioderma if you order it from Beautyhabit, but far more expensive if you're used to ordering from frenchcosmeticsforless.com) is available at the counters and from narscosmetics.com. I received the product free of charge from the company.