Wednesday, April 18, 2012

Marc Jacobs- Daisy


In the grand scheme of things, I'd rather that the random passer-by will smell of Marc Jacob's Daisy than no perfume at all. Of course, the chances that I'll smell said Daisy wearer are slim to none, because this 2007 Marc Jacobs (by perfumer Alberto Morillas) is so flimsy and barely-there, I doubt anyone is even supposed to smell it after the initial burst of an exuberant fresh and green fruity-floral.


Daisy is a prime example of a fragrance that had all the budget and creativity put into its top notes, meant to trap the unsuspected shopper right there at the counter and sell her a bottle of fresh cuteness before she knows what hit her. Combined with Marc Jacobs' label, a sweet and girly bottle, Daisy was composed to be a mainstream bestseller. I remember when visiting Paris in the summer of 2008, I was surprised to see Daisy e-v-e-r-y-w-h-e-r-e. Sephora was a given, but the flowery bottles were also piled in special displays everywhere in the top department stores as well as at unlikely locations such as Colette and Evody. I could not escape it (or its rival on shoppers' attention that season, Hermes Un Jardin Apres la Mousson).

But the marketing was the only part of Daisy meant to hit you on the head. Even that first blast of top notes is cute and mellow. It's a little fruity, mostly in an abstract way, a little violety, a little shampoo-like, and just green enough to be grassy and fresh. I find it mildly pleasant at first, until a very fake sweet green note that feels like an acid green artificial grass enters the scene. This is the kind of note that unsettles my stomach and in my previous life would have sent me scrubbing. But the commitment to figuring out fragrances makes me hold on until the bitter end, which in this case is not bitter but more of an airy vanilla musk. It's harmless and friendly, I guess, and fades withing a couple of hours leaving that generic mainstream modern musk perfume on skin level, ensuring it will not fill up anyone cubicle or drift beyond one's very personal space.

Notes: Strawberry, Violet Leaves, Ruby Red Grapefruit, Gardenia, Violet Petals, Jasmine, Musk, White Woods, Vanilla

Daisy by Marc Jacobs ($62, 1.7oz , Sephora also carries a 0.24oz roller ball for $20) is available everywhere under the sun.

Top image from The Swinging Sixties on Tumblr.

2 comments:

  1. I haven't tried this one but I did try Oh, Lola recently. They sound very similar. Top heavy, twee, vapid...how do these things get so popular?

    ReplyDelete
  2. "Top image from The Swinging Sixties on Tumblr"

    I would say it's a little bit more noteworthy than this, it being a photograph of Françoise Dorleac, none other than Catherine Deneuve's elder sister.

    ReplyDelete

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