Lipsticks and cellphones have one thing in common- their technology improves every year. Most major brands have recently come up with new formulas that look better than ever, feel incredibly soft and give the lips some much needed TLC and nourishment. Dior's most recent contribution is Sérum De Rouge Luminous Color Lip Treatment.
They aren't kidding about the "lip treatment" aspect of this lipstick. While the pigment is rich and the coverage is very good, there's some serious soothing and hydrating going on. Sérum De Rouge feels like a very luxurious lip balm while you're actually wearing a creamy lipstick with a slight sheen. It's not very long lasting and the texture is so soft that I highly recommend using a lip liner even if you get one of the lightest shades, just to keep things firmly in place and remember to reapply after your coffee or snack.
I wish there was a larger color variety. Rosewood Serum (no. 740) was the only shade out of the eight that looked good on me. If you wear pink, coral or beige you'll have better luck. On my pigmented lips and olive skin tone, Rosewood, a brown based rose, is a lovely natural, "my lips, but better" color. I wear it as a nude and often top it with a dark gloss to spice things up.
Bottom line: I'm ready for a red one.
Dior Sérum De Rouge Luminous Color Lip Treatment ($32) is available from Sephora and Dior counters at most department stores. I bought it at my local Bloomingdale's.
All photos are mine.