Ever since the release of Sin, the colored and shimmery version of Urban Decay Primer Potion, I approached it several time at various Sephora stores. If I were lucky to find a working tester that seemed half clean and free of cooties I'd swatch it on my hand, wrinkle my nose and think: "Seriously?!". It just wasn't my thing. The color seemed off and the texture reminded me of the long gone Lancome cream eye shadow that used to crease even before you stepped away from the mirror. But I've accumulated so many samples of Sin that I had to give it a fair testing.
The good news is that it looks better than I expected. I wouldn't wear it on its own, as the color is a bit too warm for me, but it actually brightens and mellows other eye shadows that are too cool toned (that's the curse of having a weird skin color). The metallic shimmer isn't too strong and wouldn't create drama when you're aiming for an understated look.
The bad news is that it's not as good as the classic Primer Potion. It doesn't have the same cream-to-powder texture and doesn't create the same silky canvas for the eye shadow you use above. As a result, it doesn't grab the eye makeup as well and doesn't last as long. It's still an acceptable eye primer, but not a great one.
Urban Decay also hasn't improved the packaging- it's still that little genie bottle that looks cute but is completely useless in dispensing the product after a couple of weeks. My strategy with the regular Primer Potion is to remove the inside plastic ring. This way you get more wiggle room for the wand and can reach further into the bottle.
Bottom line: Meh. I'm not buying it.
Urban Decay Primer Potion- Sin ($18) is available from Sephora in store and online.