Reason eleventy seven why Sephora isn't doing a great service even for the brands sold there: I've tried Kenzo Amour countless of times at the store and all I got was cherry syrup. All the more subtle notes and nuances got lost in the Pink Sugar-Kim Kardashian saturated air.
The opening of Kenzo Amour is, indeed, very sweet (and that's coming from me, wearer of vanilla, immortelle and most honey perfumes known to men), but doesn't stay this way for too long, and things improve considerably, especially if one bothers giving it a generous spritz on actual skin and lives with it for a while. It becomes clear that there's a mellow wood note there, some delicate and quite sheer flowers- cherry blossom and frangipani, which aren't always my thing but in this case they're really appropriate and never become carnivorous (am I showing my pretty-flower phobia yet?).
The dry-down is all rice pudding. It's not as far out there as Kenzo Jungle L'Elephant, which explains why Amour eau de parfum is a popular fragrance while the poor Elephant has only a cult of rabid fans. On the plus side, Amour is hardly ever inappropriate and doesn't require planning ahead to wearing it. Yes, it's a gourmand, a comfort scent (the rice steam note is gorgeous) and vanilla-haters will not change teams upon testing this perfume. But it's not as low-brow as so many others in this genre and price level and above all, Kenzo Amour is pretty and friendly, and there's absolutely nothing wrong with that.
The success of the original spawned a sequel, Kenzo Amour Indian Holi, an extrait version- Kenzo Amour Le Parfum and a flanker, Kenzo Amour Florale. I haven't tried any of them, but now I sort of suspect I should give the first two a fair chance.
Kenzo Amour ($56, 1oz EDP) is available from Sephora and many department stores.
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