Bite Beauty is a new(ish) brand that focuses on lip products. I like the specialization idea: why do so many cosmetics companies feel they must offer us every and any item one could think of, even when it's clear they don't have the technology or vision to make absolutely everything? Why sell a mediocre mascara or nail polish when what you're doing best is eye shadow or lipstick? Bite Beauty is all about lips and have a good-for you approach, using mostly organic ingredients and avoid lots of substances that might be irritating. They load the lipsticks with anti-oxidants (hence all the red wine names for colors), have nice sleek looking packaging and a little design twist: the cases vary slightly between color families.
I ordered a couple of Bite lipsticks when they first came out and have been wearing them since. At a recent visit to Sephora I played with a few others and realized this can become a dangerous habit: so many great colors to love, and I fully enjoy the comfortable feeling and creamy finish of the lipsticks, even though they're a bit heavy (obviously I've gotten used to the weightless summer sheer lipsticks). The colors I have give full coverage and rich look. They have quite a bit of slip (which I like), medium lasting ability (survive a drink but not a snack) and after a day of wearing them my lips seem happy and nourished.
Shiraz is described as a soft plum, but pulls more mauve on my skin and lips, with somewhat of a brown base. I consider it a true neutral and wear it as a my lips but better shade, especially when the makeup focus is on my eyes.
Bottom Line: a great addition.
Bite Beauty Luminous Crème Lipstick ($24) is a Sephora exclusive, online and in store.
All photos are mine.