Here's a great example for social media at its best. A couple of weeks ago I woke up in the middle of the night and couldn't get back to sleep. I reached for my laptop, checked my email, glanced at the usual forums and then Twitter. A tweet by Ayala Sender of Ayala Moriel Perfumes caught my eye. It had nothing to do with natural perfumery but linked to an Etsy store of a Vancouver-based handbag designer. The result of that nightly tweet-and-shop was the bag above.
The thing about Jola V Designs is that these purses are not made of new leather. All the leather is re-claimed, re-purposed or surplus stock. Everything is handmade with the utmost attention to details. They try to make as little waste as possible during production, and most scraps are turned into small accessories, such as coin purses (see photo) or decorative details.
The things that especially caught my eye in this specific bag were the vintage print of the lining and the braided double strap which isn't just beautiful, but also very comfortable to carry (there's also a long single strap that allows for wearing across the body). The cute dust bag was a welcome surprise, as I prefer to store my purses in such bags.
It's such a luxurious item- something that's exquisitely made and will never appear in mass quantities at local department stores before being relegated to discount chains. The design and details are unique, so I'll never see someone carrying an exact copy that was purchased for fraction of the price from a street vendor selling counterfeit items. Looking at the seams, the finish and the lining, it's clear no shortcuts were taken. Unless one can afford to get on Hermes Birkin waitlist, this is as sumptuous as it gets. Amazingly, the prices are very reasonable: from $99 to $280 for a full size leather bag. There are also smaller accessories, such as the very sexy Ball &Chain wrist bag that attaches to your arm with a leather cuff.
Jola V Designs can be found in this Etsy store (I have no commercial interest here and was not compensated in any way for this review. The link is for your convenience only).
All photos are mine.