Friday, October 08, 2010

Diane von Furstenberg To Launch Beauty And Fragrance Line

Diane von Furstenberg has announced she signed a deal for a beauty line that will include fragrance, skin care and color cosmetics. It's a partnership with  ID Beauty, a company that seems quite established in Europe. The project is headed by Chantal Roos, the former president of YSL Beauté.

Here's some of what Diane von Furstenberg had to say about her beauty vision and philosophy:
“I have always been interested in the intimacy of the relationship between beauty products and women,” ...
“All I want is to make women feel like they can be the women they want to be. That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.”

If you've been following the designer on Twitter you know this woman never stops. DVF has the energy to launch not just a beauty line but also a spaceship and still have stamina to play with her grandchildren when she's done. I'm pretty sure she's not going to spend a lot of time in the labs and most of the products will be simply a stylish repackaging of existing ID Beauty items, but I'm still curious to see what she comes up with, especially when it comes to makeup and seasonal color collections.

Info: WWD
Photo: Diane von Furstenberg by Peter Lindbergh for Harper's Bazaar October 2009


  1. How beautiful to see a woman embracing her age, breaking the beauty rules and living life to the fullest.

  2. Will be interesting to see the products once they are available. Sure do love DVF's iconic wrap dresses. I remember the old "Tatiana" fragrance which I wore as a child, a hand-me-down from my mom...

  3. I'm such a huge fan of DVF that I'll be very interested in her makeup line whether they're a repackage or not. How exciting!

  4. I wore Tatiana as a teenager, it will be interesting to see what she comes up with in her line!

    I agree with Josephine, it's nice to see DvF embracing her age with grace and confidence.

  5. Can't see her topping anything that's out there already. I dislike her to begin with due to comments she has made in the past. Not on my shopping list!

  6. I can't wait to see what is launched. I love DVF's dresses.I think what is going to make it or break it for me will be the packaging!


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