I'll skip to the end: I relate to Burberry's latest fragrance, Burberry Body, just as much as I relate to the mostly naked Rosie Huntington-Whiteley in the ad campaign. This tells me that although I'm an avid and rabid user of the makeup line, the perfume manages to push all the wrong buttons for me and make me cranky, even if it's not the worst thing on the shelves of Mainstreamia.
Robin of NST described the peach-freesia opening of Burberry Body as feeling "like taking a spike to the brain" and she's right. The first few minutes or so of wearing the eau de parfum is magnificently awful with the faux freesia, fake green freshness and a plastic peach room spray note that it really makes me question the sanity of the Minnesota teenagers who participated in the focus groups that unleashed this horror on us. The acid green freesia dies too-slow a death and leaves us with a sort-of-rose over sort-of-amber with a lot of generic musk.
Eventually the dry-down of Burberry Body becomes a pretty standard vanillaish musk that isn't very sweet and has a familiar woody touch. It's wearable and I can see the appeal for a certain age group that doesn't know better and was never exposed to fragrances beyond Sephora, Victoria's Secret and B&BW. You'd think that with their budget, prestige and huge number of fans the people of Burberry would have aimed a bit higher to create something worthy of Rosie and her perfect body. Sadly they didn't.
Notes: absinthe, peach, freesia, rose absolute, iris, sandalwood, cashmeran, vanilla, amber and musk.
Burberry Body ($55, 1.1 EDP) is avaialble at most department stores and from Sephora.
Photo of a Burberry Body billboard by Jason In Hollywood.