Wednesday, October 21, 2009

Puredistance I Perfume


Things I don't wear:
High waisted anything
Barbie pink
Camel (the color)
Airy floral perfumes

It's not because there's anything wrong with the above. They just don't work for me for various reasons: proportions, personality, skin tone, skin chemistry. That's the case with Puredistance I, a perfume I really wanted to love, but we were not meant to be.

The concept is very nice: perfumer Annie Buzantian who had several commercially successful perfumes (even if I don't actually like any of them) has composed Puredistance as her own signature scent before getting the financial backing that launched it as an über-luxurious perfume, complete with an exclusive Swarovski crystal bottle in several limited edition versions (all look very beautiful without being tacky or flashy) for the elegant price of € 3950. But you can't really hate it, as there's a refill version one can purchase (without first forking over for the showpiece) for 165 euros.

It's obvious that a lot of thought, work and artistry went into making Puredistance I. It smells very pretty on a test strip, it smells very pretty on fabric, it even smells pretty when applied to my skin, just before it falls apart. The perfume is evanescent, sheer and somewhat ethereal. It also bores me out of my skull because there's nothing here that grabs either my skin or my attention.

The approach is very modern and light. The green is abstract and the floral notes magnolia, rose, jasmine and natural mimosa are blended seamlessly. They dance around in the air just above the skin, all gauzy and shimmery until they settle into a soft musky drydown. Supposedly there are base notes of amber and vetiver, but they are completely lost on me in this winged ozonic blossom. It's painfully obvious I'm not meant to wear Puredistance I. I just can't fake the luminous blonde image, and frankly, I don't want to try.

Puredistance I in all its versions and various packaging options can be purchased online at puredistance.com and from several European stores (all listed on the website), including Roja Dove Haute Parfumerie on the 5th Floor of Harrods. I received the sample as a PR freebie.

Image: puredistance.com

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