Tuesday, October 06, 2009

Tom Ford Private Blend- Discontinued Scents


Rumors have been circulating for weeks now about the possibility that several of Tom Ford Private Blend scents being discontinued. I've contacted the company and received a reply:

"The strategy for Private Blend has always been to add and remove scents as the collection evolves."

Since 2009 has seen the launch of eight new Tom Ford Private Blend scents (not including Grey Vetiver which is part of the regular line), it looks like changes are afoot there. While I couldn't get a confirmation which perfumes are on the chopping block, it seems that several stores overseas have already removed Moss Breches, Bois Rouge and Velvet Gardenia.

I don't know if I buy the claim that the Private Blend has always meant to have scents come and go. It's more likely that they simply get rid of the ones that underperformed. I can't really see Tom Ford axing the best sellers. In any case, it's quite sad and I wish Ford would learn a lesson from Uncle Serge, who has a more interesting strategy of moving perfumes between the export and the exclusive lines.

Image: my butchering of a photo from Bergdorf Goodman.

2 comments:

  1. Oh good. They killed the one that I liked.

    ReplyDelete
  2. Does this mean they might show-up on the discount sites? I do want Velvet gardenia.

    ReplyDelete

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