Shiseido is one of my go-to skin care brands and one I often recommend when asked for advice. I like their eye creams and the White Lucent range and always count on them for performance. That's why I find the Gentle Cleansing Cream so odd. They promise a lot- a cleanser that works with or without water to remove makeup and impurities. Only it doesn't.
Maybe my primers have superpowers, but if other cleansers and wipes can take care of a full face of makeup, Shiseido's Gentle Cream should be able to do it, too. Yet, no matter if I use it wet or dry, about half the makeup (foundation, blush, powder) just smudges and smears, so I must follow up with a better cleanser rendering the Shiseido utterly pointless. I've tested it with three sample tubes from different sources (including one from the Salon du Palais royal Shiseido in Paris), always with the same results. It might be a nice product for morning cleansing, when you don't have any makeup on (I hope), but even I'm not so high maintenance to require a morning and an evening cleanser.
Bottom line: Not for me.
Shiseido The Skincare Gentle Cleansing Cream ($30, 4.3oz) is available from most department stores. Nordstrom is quite generous with samples.
Image: vintage Pond ad from paperpursuits.com