I like products that do exactly what they promise. The Volumizing Mascara from Mally Beauty is one such item. I admit I have an odd aversion to QVC which made me mostly ignore this line by celebrity makeup artist Mally Roncal. But I got this mascara from Henri Bendel and I'm very glad I did.
Thick volumizing mascaras can be on the dry and clumpy side and often become hard (or impossible) to use before the tube is finished. But I've been using this mascara for weeks now with no sign of deteriorating quality. It gives the lashes a glossy black coat and a visibly thicker presence. While there's no lengthening effect to speak of, the extra volume is quite dramatic and impressive, and it holds nicely for an entire day without flaking or smudging.
The brush is on the thick side, it offers no gimmicks or curves. It takes a bit of work to reach corners and coat all the lashes, and I admit I don't always bother because even with an 80% coverage the results are noticeable enough for me. The formula seems quite heavy, which works well for me. My lashes are long and reasonably thick to begin with, so this mascara has a good base onto which it can stick. If your lashes are very thin and sparse this might be too heavy and weigh them down.
Mally Beauty Volumizing Mascara ($20) is available from Henri Bendel, QVC and mallybeauty.com.
Photos by me.