Michael Kors has been threatening for a long time to expand his fragrance line and venture into color cosmetics. Now he's about to deliver as he and Estee Lauder (his longtime fragrance licensee) are taking their cooperation into the next level (just as Lauder did with Tom Ford) by creating the Michael Kors Beauty Collection. The designer defines the style of his label as sporty, sexy, and glam. Each of these key terms will have a fragrance (centered around citrus, amber, and jasmine respectively) as well as a corresponding color range. From WWD:
"...two $24 Lip Lacquer shades, two $24 Lip Luster gloss products and two $18 nail polishes apiece. Colors range from Diva Lip Lacquer and Hint Nail Lacquer, both nude-taupes in the Sporty range, to Sexy’s blue-red Bombshell Lip Lacquer and scarlet Sensation Nail Lacquer, to Glam’s edgy plum Icon Lip Luster and dark violet Envy Nail Lacquer. Three $50 Bronze Powders — Glow, intended to add light to skin; Flush, a shimmery tan, and Beam, a deep coppery glow — will also be offered, along with a $45 Bronze Powder Brush."
Yes, Michael Kors is known for liking his bronzers. I hope the products turn out just a little less orange and leathery than Kors himself, and not as blonde-oriented as the publicity images appear to be so far. There's also going to be a line of new bath and body products (remember Michael Kors Leg Shine?) and after-sun care.
Michael Kors feels that he knows his customer intimately and understands exactly what's missing from her life and what she wants. Part of it is thanks to his involvement in social media ( over a million followers on Twitter and 5 million likes on his Facebook page):
"To me, that’s just a huge global trunk show — we’re communicating back and forth. It’s like a trunk show in someone’s home — it’s the ultimate Tupperware party,”But also, this is how he sees himself relating to the imaginary Kors Woman:
"In my brain, I’m maybe a little like Almodóvar or Fellini, where I have all these female characters floating in my head.”Umm, ok. Whatever.
In any case, the
How do you feel about it? Anything excited you in particular?
Photos and info: WWD.