Thursday, September 02, 2010

DiorShow Maximizer Lash Plumping Serum

It's been interesting to read your comments to yesterday's post about the no mascara trend. It seems like many of my readers already skip mascara, though just about everyone agrees that some sort of eye defining is absolutely essential. Apparently, the people at Dior aren't worried we're going to stop worrying about our lashes as they just released a new lash primer, DiorShow Maximizer Lash Plumping Serum.

I admit lash primers, Dior or not, don't top my list of must-have products. But many brands now offer these mascara enhancing items and several of them have been finding their way into my dressing room. That was the case with DiorShow Maximizer, and I have to say I really like it.

While I can't support or rebuttal any of Dior's claims that this is an active serum with long-term results of extra lash growth and vitality, I like the way DiorShow Maximizer works under any of my mascaras and give them an extra oomph- just a little more length and volume, while the brush/comb keeps the lashes separated and ensures an even coating. So really, it might be mostly about the applicator, at least volume-wise, but there's a clear difference and that's what matters.

One thing I wouldn't do is apply the primer and then leave the house without mascara. The product is white and clearly visible even when dry, so it's not a good leave-in lash conditioner.

Bottom Line: Not essential but nice to have.

DiorShow Maximizer Lash Plumping Serum ($28) is available from Dior counters at various department stores and Sephora. A press sample was provided for my consideration by the company.

All photos are mine.


  1. I was curious about this product - thanks for the review. I guess I can take it or leave it!

  2. I already have some crazy-big Armenian eyes. I have no idea what to do with them. Whenever I wear eyemakeup of any sort, I look overly made up and a bit well, whorish!

    I sometimes use a bit of brown mascara on the outer top lashes, but that's it! I wish there was a tutorial somewhere for girl's with dark eyes that want to wear eyemakeup without looking like mata hari.


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