There was a disturbance in the Force the day I got the vintage half-full bottle of Timeless by Avon in a box that crumbled and fell apart as I touched it. Thinking of Avon in the 1970s, the brand was not exactly the embodiment of refinement. Yet, smelling Timeless with the same 21st century cynical nose that has visited Sephora in recent months makes one ask some questions.
Timeless is a heavy and assertive chypre, crammed to brim with just about anything and everything: abstract florals, sweet powdery woods, amber, an animalic or two, and enough oakmoss to give an IFRA bureaucrat a beautiful case of eczema (or hives, or the Plague, whatever it is that they try to protect us from). And you know what? It smells delicious, even if I still wouldn't call it refined. It smells more expensive than so much of the overpriced crap you can find at Sephora, Ulta and many a local department store; When I put my nose to it, I can smell stuff, good stuff, like opoponax and tonka bean, in a concentration and quality that's incredibly rare in mainstream and mass market perfumes today.
Timeless by Avon predates the era of shoulder pads, but it's worthy of Alexis Carrington, as it certainly makes an entrance. One spritz of the "cologne" is enough and then some, because the patchouli and its friends start having a party on one's skin and never stop until you wash it off (or try to) in the end of the day. The fragrance hits you from every direction: sweet, powdery, green, woody, and all the notes are dialed up. It was created to make you feel feminine and dressed up, but I wonder if a brave man today might find Timeless wearable in a more unisex way. Stranger things have happened.
Notes: aldehydes, gardenia, peach, bergamot, lemon, iris, patchouli, jasmine, cedar, rose, tonka bean, amber, opoponax, oakmoss, musk and vanilla.