Hourglass Extreme Sheen High Shine Lip Gloss in the flattish tubes is a current top favorite here. I love the moisturizing formula (rich in vitamin E), the comfortable wear, and the lasting stain this Hourglass gloss leaves on my lips. I'm always happy to reapply as needed, since the light vanilla taste and scent are pleasant yet quick to fade. Then there's the color: the first shade I picked was Primal, a sheer plum that has the perfect balance between pink/purple and red.
Primal is the easy choice for my coloring as it matches my lips well, adds just a little shimmer and looks fairly natural on my face. Obviously, now I'm plotting on adding Siren, the high-impact metallic red, to my collection (and hoping for more shades).
Bottom Line: one of the very best.
Hourglass Extreme Sheen High Shine Lip Gloss ($28) is available from Bergdorf Goodman, Barneys, and Sephora.