The newest product from Edward Bess is the Illuminating Eyeshadow Base. Unlike eye primers from most brands, the Edward Bess eye base comes in three shades: Cashmere (light beige), Dune (medium bisque), and Suede (tan). These primers were in development for a very long time: I first had a chance to try them over a year ago when Edward Bess had lab samples of an initial version at his Bergdorf Goodman counter. The formula has probably changed since then and the applicator has most definitely changed, but even then I knew that I was interested in having both two lighter ones because there was a difference in the way they showed on skin. This is why as soon as the primers were launched I got both Cashmere and Dune.
The primers come in a click pen format with a plastic brush applicator. I don't like this kind of applicators and prefer to click the pen and collect the creamy base with my finger or with a synthetic eye shadow brush that has soft talkon bristles. You need very little product for each application: what you see in the swatches is enough for at least a couple of faces. The primers blend into a sheer silky layer that looks and feels very natural. Eye shadows grab onto them beautifully.
There's a visible difference between the shades of the Illuminating Eyeshadow Base. You can see it not just when the primers are naked: I applied Edward Bess eye shadow in Mystery over both Cashmere and Dune to show you how the primer's shade affects the way an eye shadow appears. Dune makes the colors appear warmer, so you can adjust your eye look the way you see fit. The primers have an illuminating quality, enhancing the look of color products. They also fulfill their role in extending the finish and longevity of any eye shadow and eyeliner, making them last from morning to night without migrating.
Bottom Line: excellent.
Edward Bess Illuminating Eyeshadow Base ($30 each) is available from Sephora online and at the Union Square store in NYC.