Fetiche. Seriously. I don't know who in Chanel is responsible for naming their products, but there's nothing fetishistic about Rouge Coco Shine lipstick in Fetiche (52). It's medium almost-mauve pink that I wear as a my lips but better color on days I'm indulging in more prominent eye makeup and would look equally wearable and nice on just about everyone (though the intensity would change, of course, according to your skin tone and level of natural lip pigmentation). On me it's a very simple and uncomplicated color.
Like the rest of the Rouge Coco Shine lipsticks I've tried (no idea how the really light colors behave), the shine disappears quickly but the actual color stain is nicely long-wearing. Once the finish wears off I top the lipstick with lip gloss, because I don't need to reapply the color for several more hours. Good matches for Fetiche are Chanel Glossimer in Summer Plum or Wild Rose (depending on the undertones I want to bring out), or even Smashbox Limitless gloss in Endless. I've also been experimenting by mixing some gloss and Chanel Coco rouge Shine on the back of my hand and applying with a brush. It makes for a very polished look that's also long-lasting.
Bottom Line: Summer love.
Chanel Rouge Coco Shine lipstick ($32) is available from department store Chanel counters as well as chanel.com.
All photos are mine.