Friday, April 01, 2011

Paula Dorf And Vincent Longo Planning a Big Comeback

Here's some good news for those of us who love indie cosmetics brand headed by top makeup artists. When done right, with care and artistic vision, such brands are absolutely amazing in the colors, looks and tools they offer. Naturally, small privately owned businesses run some serious risks in terms of consumer fickleness, supplier reliability, consistent distribution and the economy at large.

Paula Dorf and Vincent Longo are two such brands and makeup artists. I like both and absolutely adore Dorf, so the WWD article announcing Longo and Dorf are back on their feet with serious financial backing, distribution plans and new products is thrilling. Soon we will see Paula Dorf and Vincent Longo back on some prestigious shelves, hopefully gaining new devoted fans.

Info and photo from WWD.


  1. This is good news. Vincent Longo foundation is one of my favorites, and my daughter and I are both devotees to Dorf's concealers. I can only find it at now that Sephora stopped handling it.

  2. Yea its not so good if you were one of the many vendors who was screwed by Paula Dorfs company because they couldn't pay their bills.


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