Dior Addict lipstick in 682 Gibraltar has become one of my default no-need-to-think-about one in every purse colors. Sephora defines it as mauve. I don't label it anything. Maybe a "just right rose". It has a lot of impact for a sheer lipstick and I find it very flattering and good for my mood.
Dior Addict lipsticks in the new formula are on the sheer side, moisturizing and glossy. Gibraltar is not sticky at all but has quite a bit of slip. The pigment is strong and impressive, but it doesn't leave much of a stain behind and doesn't survive lunch.
Bottom Line: easy to love.
Dior Addict Lipsticks ($28) are available from department stores and Sephora as well as online.